There is no shortage of communication channels in this modern age. Businesses have their pick of all kinds, from email to messaging apps to social media platforms. These communication tools have their uses. Almost all modern businesses require more than one tool. However, even with all these choices, SMS continues to be an ideal option for business communication. It is suitable for most needs and is easy to use, giving businesses a bang for their buck.
Here are the reasons why SMS is an effective tool for business communication:
1. High open and response rates
SMS has a very high 98% open rate. Text messaging boasts a response rate that is 200% higher compared to other channels such as email, instant messaging, and social media. There is a greater chance of text being opened within minutes of receipt compared to other methods. These points show the impact of text, especially in relaying crucial information or time-limited offers. SMS offers real-time engagement and its immediacy can be critical in certain situations. If your business aims to reach audiences quickly, then SMS is the most ideal option.
2. Broad reach
Anyone with a mobile phone can send a text. In the Philippines, there were 168.3 million cellular mobile connections at the start of 2023. A study from Telenor Asia shows that 86% of Filipinos spend at least half of their day using their device, which is higher than the 73% worldwide average. There is no need for the latest smartphone model to send or receive texts. Because of this level of accessibility, SMS is unique in reaching across the demographics. It is an inclusive tool that most people use and are familiar with.
3. No internet required
Building on the previous point, SMS is even more accessible than channels like social media because internet connection is not required. In a country like the Philippines, this is crucial in reaching those in more far-flung areas with limited connectivity. Text is still a reliable mode of communication, making it ideal for urgent updates.
4. Versatility
One can use text in a host of ways, from marketing to customer service to emergency updates to surveys. It can be used in purchase processes and alerts. There is no shortage of uses for SMS. It fits seamlessly into any marketing, business, or comms strategy. SMS is easy to use and businesses can extract valid data points from their audiences with just a few clicks. One is only limited by their creativity.
5. Integration with other tools/automation
SMS can seamlessly integrate with other tools and automated processes. An SMS platform can work alongside business tools like customer relationship management (CRM) systems, marketing software, and sales database. SMS business platforms like Zerix Text makes it easy to integrate the software with a business’ own database. It allows businesses to access inventory, sales, figures, and other important data. Zerix Text can even be connected to a business’ official website for easier use.
6. Low costs
SMS can be a cost-effective way to reach audiences, even in huge numbers. It has low operational costs. Text’s very high response rates makes it a worthy part of any comms strategy. Taking advantage of bulk messaging services can be a cheap but effective way to reach a large audience. Its direct nature is a great add-on to any communications strategy.
-NH-