How effective is SMS Marketing?

SMS Marketing

More and more marketing channels have popped up over the years. As such, small and large businesses find it difficult to choose the best and most effective marketing strategy.

Traditional methods like print and TV remain high-cost. Email advertising struggles against ad issues and spam filters. Meanwhile, the number of mobile phone users has nearly tripled over the past decade.

A recent study reveals that people use their phones approximately 2,500 times a day. This explains how SMS marketing can be the most direct marketing platform available.

Short message system (SMS) marketing is a strategy that uses text messages to introduce marketing campaigns to consumers. It is mostly meant to communicate offers and updates in order to drive sales.

Small companies and multinational corporations are interested to invest in SMS marketing. However, many are still wondering as to how effective SMS marketing can be.


Customer Engagement

SMS messages have an incredible 45% response rate. According to Forbes, text messages are read within 3 minutes of being received. More importantly, the interaction with these texts is also significantly higher than any other marketing mediums.

Mobile messaging enables you to receive quick feedback from your recipients. They can either tap on the ‘reply’ button or click on the link you provided. You may also deliver short, simple messages that direct subscribers back to your site.


Trackable Platform

It is important to be able to measure the efficacy of your marketing campaigns. This will help you understand your customers’ concerns. Many texting platforms available today enable the user to manage their marketing campaigns. They can also track who opened your message and what links they clicked.


Boost Other Channels

Another advantage of SMS marketing is that it can help boost your other channels. This includes your personal email or company website. A simple SMS reminder saying, “Check your email for important updates” can boost your email open rates. Using a shortened hyperlink is a great way to direct users to your website.

SMS is also an efficient method for distributing coupons to increase in-store visits and purchases. Surprisingly, coupons offered via SMS are redeemed more than print offers. Another study shows that 50% of SMS recipients from retailers actually make a purchase.



Mobile use has reached an all-time high. As a result, SMS has become a popular marketing platform. It has been established as a cost-effective marketing tool. High rates among the younger market suggest that the effectiveness of SMS marketing is rising and will most likely continue to grow in the future.





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