4 Do’s of an SMS Marketing Campaign

marketing campaign

A texting campaign can be a great way to market a new product or service. Text is cheap, personal, and quick. Recipients are more likely to open and read the message compared to other means like email. SMS has a high 98% open rate while 90% of text messages are read within 3 minutes. It is a powerful tool that is also versatile. No matter what industry your business is a part of, you can make use of SMS to help fulfill your marketing needs.

Here are some of the do’s to remember when embarking on an SMS marketing campaign.

1. Personalization

There is a degree of personalization when using text. It’s almost like having direct contact with your consumers. You can opt to make the text even more personal by not sounding like a mass text message via customization. Try to include their given names in the message. Using Zerix Text, you can also retrieve dynamic info from your database and send a personalized response to your consumers.

2. Be Concise

Don’t write messages that are too long as this may turn off or bore your recipients. Try to opt for direct messages that will get your message across. However, do not try to achieve this by using too many SMS shorthand. This may make you look unprofessional. Create messages that are brief, direct, without being too casual. There should be a fine balance.

3. Strong CTA

Let the recipients know the purpose of the message right away. Direct them with a call-to-action (CTA) so they know what you want them to do. Be sure that your message will be able to grab their attention. Consider following up your SMS with relevant messages in order to sustain interest and engagement.

4. Frequency/Schedule

Determining the right frequency for sending is key. Do not send too many messages in a short span of time to avoid coming across as spammy. Too much may annoy your consumers and may lead them to opt out from your texts. Also, try to consider when the best time for texting is. This may vary with your audience, but be considerate and text within appropriate hours (e.g. not at dawn or late at night).



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