Now that we’ve thoroughly discussed what SMS marketing is all about and the best practices that go with it, one cannot simply brush off the persistent question, “Where can SMS marketing be applied?”
Businesses at present have become competitive in terms of brand marketing. While some still prefer to do it the traditional way, others are more proactive and want to experiment with digital marketing.
This article explores some of the possible industries that find SMS marketing helpful in promoting their respective products and services. If you haven’t thought about it, here’s a list that will guide you:
1. Retail
The retail industry is probably the first to jump on the SMS marketing bandwagon. In fact, it might be the top user of SMS marketing as compared to other businesses. The most common messages any retail customer would receive are probably sales or discounts, and coupons that can be used in specific stores.
2. Restaurants and Hotels
Since this type of industries revolve around the concept of hospitality, what a much better way to welcome guests and loyal customers than giving out exclusive offers? Restaurants and hotels can surely increase bookings and revenues by implementing effective SMS marketing through promotions.
3. Health and Wellness
Gyms, salons, and spas are popular nowadays due to our ever-changing lifestyles. Most of us have switched to choices that make us feel good and look good. With the proper marketing effort, these establishments can combat slow days and no-shows with service discounts and membership promos. Another way to use text message marketing is to send out appointment reminders.
4. Travel
Another perfect venue to use SMS as a marketing strategy is in the travel industry. Since texts involve fast delivery, they are great for last-minute updates.
Apart from informing customers of new and exciting destinations, SMS marketing can also help in communicating flight delays and cancellations. Although it’s always a bummer to receive such notifications, prompt text messages from concerned airlines are proof that their utmost priority involves their customers’ safety and convenience.
5. Real Estate
Some industries evolve with the times. Real estate has proven to be one of the most successful businesses at present. With the current competition between supply and demand, companies should learn how to maximize the advantage of SMS marketing. This service is able to inform the public of available options in the market and can even close deals and ensure sales without maximum effort.
Conclusion
There are so many other industries that make use of SMS marketing in their digital strategy. We can discuss them in the next article. However, this article only focused on the five common industries that benefit from this service.
The presence of SMS marketing in our lives is undeniable. It is used in almost all important businesses and establishments. If you are thinking of putting up your own brand, perhaps the best way to promote your products and services is through making your brand visible in the virtual world.
W.B.