How effective is SMS Marketing?

SMS Marketing

More and more marketing channels have popped up over the years. As such, small and large businesses find it difficult to choose the best and most effective marketing strategy.

Traditional methods like print and TV remain high-cost. Email advertising struggles against ad issues and spam filters. Meanwhile, the number of mobile phone users has nearly tripled over the past decade.

Study shows that people touch their phones at least 2,617 times per day. This explains how SMS marketing can be the most direct marketing platform available.

Short message system (SMS) marketing is a strategy that uses text messages to introduce marketing campaigns to consumers. It is mostly meant to communicate offers and updates in order to drive sales.

Small companies and multinational corporations are interested to invest in SMS marketing. However, many are still wondering as to how effective SMS marketing can be.

 

Customer Engagement

There is a 45% response rate for SMS messages. According to Forbes, text messages are read within 3 minutes of being received. More importantly, the interaction with these texts is also significantly higher than any other marketing mediums.

Mobile messaging enables you to receive quick feedback from your recipients. They can either tap on the ‘reply’ button or click on the link you provided. You may also deliver short, simple messages that direct subscribers back to your site.

 

Trackable Platform

It is important to be able to measure the efficacy of your marketing campaigns. This will help you understand your customers’ concerns. There are countless texting platforms that allow you to manage your campaign. They can also track who opened your message and what links they clicked.

 

Boost Other Channels

SMS marketing can also help increase interaction with your other channels such as email, website, and in-store visits. A simple SMS reminder saying, “Check your email for important updates” can boost your email open rates. Using a shortened hyperlink is a great way to direct users to your website.

SMS is also an efficient method for distributing coupons to increase in-store visits and purchases. Mobile offers are redeemed 10 times more frequently than print offers. Another study shows that 50% of SMS recipients from retailers actually make a purchase.

 

Conclusion

Mobile use has reached an all-time high. As a result, SMS has become a popular marketing platform. It has been established as a cost-effective marketing tool. High rates among the younger market suggest that the effectiveness of SMS marketing is rising and will most likely continue to grow in the future.

 

W.B.

 

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