Using SMS in business communications has many benefits. SMS is highly versatile and easy to use. It can be used for internal communications or even help with marketing. Which is why it’s important to invest in a text messaging software.
Having access to a good software comes with numerous advantages. Here are some of those:
1. More Personal Messaging
Text messages can be more informal and more personal compared to other means, like email. It can be the ideal tool if you want to send something more casual and short. Not all communication needs to be stuffy.
Text is ideal for those moments when you need to send something quickly without fuss. It can used for friendly reminders or quick updates. Moreover, the conversational nature of text may be exactly what you need for a certain task.
2. Power to automate
SMS can be automated. This helps save you time and effort. Therefore, this can even improve your customer service. Automation prevents you from answering the same questions over and over again. Automating text messages benefits both the sender and the recipient.
Automating your text messages is simple since all it requires is to set specific keywords that your audience will send. These codes then, trigger the automation to send out the appropriate messages.
SMS messaging automation can be used in a host of ways:
- Frequently Asked Questions
- Order confirmations
- Scheduling purposes
- Opt-in SMS promos/campaigns
3. Great Personalization
Text messaging software provides personalization options. One form of personalization can be done through building tags/keywords that make automation possible. Text software like ZERIX Text also allows you to schedule your text messages. Having this option minimizes worries while also ensuring that your audience gets the message when they need it.
Text allows you to build relationships with your clients. Likewise, it gives a convenient way for your clients to reach you. Due to the more personal nature of SMS, it’s handy to have access to personalization tools to ensure that your messages are suited for your audience.
4. Cost Efficient
Text is often more cost-effective compared to other forms of communication. And you get the bang for your buck due to SMS’ high open and response rates. SMS allows you to reach a wide audience almost instantly. This then leads to faster communication and even allows you to gather data quicker than through other means. Investing in a proper SMS platform is not just a worthy investment, but a cost saving one.