In today’s competitive world, it certainly pays to be quick on one’s feet. Whether you are building your own brand, starting up a business, or simply trying to spread the …
More and more marketing channels have popped up over the years. As such, small and large businesses find it difficult to choose the best and most effective marketing strategy. Traditional …
The rise of the internet and the massive impact of social media has resulted to a power shift. A few decades ago, businesses dictate what the customers should like, what …
Growing your brand’s customer base is one of the metrics needed in measuring the effectiveness and relevance of your social media marketing strategies. However, it is not enough to just …
The call to action strategy has been used to increase the response and conversion rates for SMS-based marketing projects. It may sound very simple but calls to action are actually …